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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Fiat Panda 4x4 (2012) first official pictures

Fiat's Panda has donned its wellington boots to create the Panda 4x4, the only baby SUV in the city car A-segment. It's one of the premieres bound for the 2012 Paris motor show. It's the third-generation of Panda 4x4 and appears some 30 years after the original.

Pace cadets: At AMG academy, students take their finals with their right feet

Mercedes-Benz USA launched the AMG Challenge in 2002, a program touted as "a chance to experience the thrill of driving the newest Mercedes AMGs on some of America's best racetracks." This year, MBUSA abandoned the Challenge in favor of the AMG Driving Academy, a multistage driver-development program pioneered by AMG in Europe. The difference? According to Greg Clark, AMG manager, "the Challenge was more about the cars, while the Academy is more about the driver." Having participated in both the Challenge and now the Academy, we'd say that difference is subtle, at least as it applies to the one-day program.