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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Caterham AeroSeven Concept [w/Video]

Caterham has unveiled its motorsport-inspired AeroSeven Concept road car at the Singapore Grand Prix. The two-seater concept previews the carmaker's future engineering and design direction for models including the sportscar being developed in collaboration with Renault for early 2016. The AeroSeven Concept is going into production next year and is the first model to be designed and developed with input from all three of Caterham's divisions: Caterham Technology and Innovation, Caterham F1 Team and Caterham Cars.

Volvo is working on cordless charging for electric cars

Imagine not having to actually exit and plug in your electric car (assuming you have an electric car to plug in), and instead just parking it over a special parking spot. That's the promise of a new technology that Volvo is working on, and if taken to the mass market once made commercially viable, it means electric cars will be able to recharge just by sitting over a charger built into the parking spot's surface. That would certainly eliminate the need for those bulky upright chargers that are spreading around the country.