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Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

Honda CR-Z Mugen arrives February 2012

Honda Mugen CR-Z will cost under £24k Honda told us that the Mugen CR-Z was just a concept, but now we learn that the hot CR-Z will arrive in the UK in February 2012 from ‘under £24k’. The Honda CR-Z is a decent enough little car; it has sporty handling and sporty looks, but it’s a real anti-climax to drive thanks to its 1.5 litre hybrid setup. Stung by criticism of the CR-Z’s performance, Honda got Mugen to have a play with its sporty little hybrid this year, and they did what Honda should probably have done from the start – strap on a supercharger to the hybrid lump.

Audi A3 Cabriolet 1.2 TFSI hits UK

The Audi A3 1.2 TFSI Cabriolet arrives in the UK The Frankfurt Motor Show last year was – as is often the case these days – something of a ‘Green-fest’. We had BMW’s Vision Concept and the first outing for an Audi e-tron (is that really only six months ago?), but we also had the introduction of the smallest engine Audi have ever stuck in a car – the 1.2 TFSI. It may be the smallest engine, but it’s not the least powerful thanks to the turbo.