New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Jeep Grand Cherokee, Commander 4WD problems unrelated to N23 recall, Chrysler says

A sizable segment of the Jeep-buying public doesn't do much off-roading, spending much more time on the commute than on the trail. If their vehicle's 4WD system didn't work, it would take a few months and a snowstorm of two for them to notice. If their low-range 4WD died, they'd probably never know it.

Show Preview: Frankfurt motor show 2011

The biannual Internationale Automobil-Ausstellung, or the Frankfurt motor show, is again due to take place this September, swapping places with its sister show in Paris. One of the world's largest motor shows – certainly physically – the IAA is held at Frankfurt's Messe complex, and in recent years has been themed, with the last event in 2009 carrying the theme of ‘electrification', with virtually every manufacturer revealing a vehicle using the latest battery technology. Fittingly, the most notable unveil at that show was the BMW Vision Efficient Dynamics Concept, which was easily the most innovative and original car of 2009.