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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Exclusive: Anthony Lo to become VP of Exterior Design at Renault

In another exclusive, Car Design News has obtained information regarding Anthony Lo's most recent career move. According to our industry contacts, Lo resigned as Director of Advanced Design at General Motors Europe, handing in his papers yesterday morning. He is now set to become Vice President of Exterior Design at Renault, working under recently appointed Design Director Laurens van den Acker.

Video: Adrian van Hooydonk on the BMW 4-Series Coupe concept

BMW's Director of Design Adrian van Hooydonk explains the design strategy behind the 4-Series Coupe concept's design in a video interview filmed at the car's reveal at the Munich Design Night. He talks us through how the design team played with the wheelbase length to create new shapes and convey a sense of "elegance and power". Check out the full story and gallery of the BMW 4-Series Coupe concept for more information on the car that will replace the 3 Series coupe.