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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Paris bans some cars to cut smog

PARIS is taking drastic measures to combat its worst air pollution in years, banning around half of the city's cars and trucks from its streets in an attempt to reduce the toxic smog that has shrouded the French capital for more than a week. Cars with even-numbered licence plates were prohibited from driving in Paris and its suburbs today, following a government decision over the weekend. Around 700 police were patrolling the morning rush-hour, handing out tickets to offenders.

Koenigsegg's craziest supercar yet debuts at Geneva

Here's what you need to know about the Koenigsegg One:1. It weighs 1,360 kilograms; it produces 1,360 hp. One horsepower per kilogram, which is why mad scientist Christian Von Koenigsegg is absolutely justified in bragging about it: it's the world's first "mega car," he said.