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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Google Car (self) drives into the future [w/video]

After years of speculation, Google finally announced its Google Car autonomous vehicle at the Recode Code Conference in Palos Verdes, CA yesterday. Google CEO Sergey Brin unveiled the company's new two-seat, driverless vehicle at the software conference, underlining the company's aim of drastically reducing road deaths and injuries caused by human error, particularly by distracted drivers. "We're now exploring what fully self-driving vehicles would look like by building some prototypes; they'll be designed to operate safely and autonomously without requiring human intervention," said Brin.

Amazing garage-find Jaguars to be auctioned

TWO REMARKABLE Jaguars that were found abandoned in separate garages are to be sold at auction. A 1961 E-Type, one of the earliest ever made and confirmed as chassis number 40, was discovered just a few weeks ago in a garage near Le Mans by Coys auction house, which will also complete the sale. The car hasn’t moved since it was left in the garage in 1974, although Coys claims the engine was last started five years ago and it still turns over freely.