Opel Astra G Opc Turbo Z20let Balancer Shaft, Differential Gears, Counterweights on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Volvo P1800 celebrates 50 years

So far, 2011 has been a significant year with the Jaguar E-Type, Aston Martin DB4-GT Zagato and BMW 'Neue Klasse' all celebrating their 50 year anniversaries. The Volvo P1800, which celebrates its half century anniversary this year, is yet another car entering this exclusive club. The svelte Swedish coupe is ‘perhaps Volvo’s most internationally renowned model,’ according to the brand, and it's easy to see why.

Aston Martin One-77 (2009) : first official pictures

By Tim Pollard First Official Pictures 28 October 2008 18:01 These are the first official photographs of the new Aston Martin One-77 – the most expensive supercar ever built by Aston. Predictably in this internet age, these pictures of the One-77 have leaked online ahead of Aston's planned debut. This is the first full view of the £1.2 million special after a string of carefully silhouetted and covered-up teaser shots.