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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Geely deny copying Rolls Royce!

The Geely GE at Shanghai - Geely deny copying the Phantom! Last month, long before the Shanghai Motor Show kicked off, we brought you a story on the Geely GE, a Rolls Royce Phantom rip off (or homage, if you prefer) which certainly made us smile. It was so blatant, but at the same time to crass, we couldn’t help but laugh.

McLaren 12C Concept showcases McLaren Special Operations (MSO) goodies

The McLaren 12C MSO Concept (pictured) highlights McLaren’s MSO upgrades Unless you’ve ever been and bought a supercar (or a high-end luxury car) new, you may not realise that the regular options list is just the starting point for individual customisation. In fact everyone, from Ferrari to Rolls Royce, will do pretty much whatever you want to your new car if your pockets are deep enough, and it’s a game – and a cash cow – McLaren are keen to make the most of. That’s why we had the extreme McLaren X-1 project a couple of years ago, but that went a lot further than most Mclaren buyers want to go with their new car.