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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Who's Where: Fabio Filippini appointed Design Director at Pininfarina

Famed Italian coachbuilder Pininfarina will soon welcome a new Design Director into the fold. Fabio Filippini, an Italian who has worked in France, Japan and Spain, will join the design house from April 1 2011, filling the roll previously vacated by Lowie Vermeersch late last year. Fabio Filippini joins Pininfarina from his previous role as Vice President of Interiors at Renault Design.

Report backs Scottish pay-as-you-drive

SCRAPPING FUEL DUTY and car tax in Scotland and replacing them with a pay-as-you-drive system has been suggested by an independent think tank. The scheme would help reduce emissions, cut congestion and increase fairness, Reform Scotland said. The organisation has produced a report on the idea, calling for the Scottish Government to launch a feasibility study on a national and local scheme in which central government would "price" motorways and trunk roads and local authorities would "price" local roads.