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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

UK drivers disinterested in electric cars

DRIVERS in the UK are not interested in electric cars, with only 5% stating they would think about buying one, according to new research. A further 14% of drivers say they have considered an electric car but rejected and bought a petrol, diesel or hybrid car instead. More than half (56%) of British drivers said they had not even thought about an electric car as a possible replacement for their existing vehicle.

One Lap of the Web: Remembering Ayrton Senna

-- Hard to believe it's been 20 years since the passing of Formula One legend Ayrton Senna, but one Jalopnik reader remembers the bloody weekend in San Marino vividly. A dream vacation in Europe cumulating in the ill-fated Grand Prix: Alan Dahl saw Senna's wrecked car coming into the pits, but like the rest of the crowd, he wouldn't find out Senna's fate until he left the track. "For years afterwards I felt guilty that, not knowing that the tragedy had happened," he said, "that I had fun at the race." -- The excellent 8W, a site of racing driver stories, recounts the last 96 hours of Senna's life.