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Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.

Jaguar hybrid cars due in 2013-14

Jaguar will launch its own hybrid vehicles soon after Land Rover, CAR can confirm. Parent company Jaguar Land Rover is developing battery-assisted hybrid versions for both brands but its strategy puts part-electric Land Rovers first on the launchpad in 2013.Hybrid Jaguars – set to include the XJ and XF, but eventually every model – are therefore likely to be on the market by 2013-2014, using a similar eight-speed ZF hybrid transmission to petrol-electric BMWs.The staggered roll-out of battery Jags and Land Rovers makes sense: heavy 4x4s have come in the firing line from green protestors who label them Chelsea Tractors. Hybrid Land Rovers will trim emissions and – in plug-in hybrid mode – enable even big bulky Range Rovers to drive in zero-emissions mode into central urban areas emitting nothing more unsaintly than an electric whir.So which Jaguars will go hybrid first?It's likely that the largest models such as the XJ will receive the hybrid power packs first; large cars reap the greater benefit and can more easily swallow the additional cost, put at around £10,000 in today's money.JLR's Midlands engineering bases in Whitley and Gaydon now employ 100 engineers in the expanding hybrid powertrain business unit launched 18 months ago.

DIY Car Repairs in London

DIY car repairs in the dry are now a reality in London In those days I would have given anything to have access to a warm, dry garage, with hoists and tools, where I could turn up, fix what had to be fixed, and stay dry in the process. Well, the days of laying prostrate under a car in the freezing cold are long gone for me, but for many, especially in these difficult financial times, DIY car repairs are a necessity. So there should be a bit of a cheer going up in London today as what are believed to be the first DIY garage facilities in Europe open for business in Acton, North London.