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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Mercedes-Benz hits 100,000 UK sales for first time

FOR THE first time in its history Mercedes-Benz UK has sold more than 100,000 cars in a year. The milestone car, an A 180 CDI Sport bought at Mercedes-Benz of Bristol, now belongs to Jamie Leigh Arndell, who works as Transport Manager at Bristol and Avon Group. “It was a lovely surprise to pick up my new car and be told I was the company’s 100,000th customer [this year],” she said at the handover of the car.

Video and design sketch of Honda-badged NSX Concept released

Honda has revleased a video design sketch of its NSX Concept, due to be unveiled at the 2012 Geneva Motor Show. The company has also released new details concerning the NSX Concept, which was first seen at the Detroit Motor Show sporting an Acura badge. The new NSX is expected to indicate the direction in which they will be heading in terms of the design and technology of Honda's next-generation supercar, widely tipped to be available for purchase in the next few years.