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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Tesla unveils Model S electric saloon (2009)

By Ben Oliver First Official Pictures 27 March 2009 09:00 Tesla last night launched the Model S, a seven-seat electric hatchback capable of 60mph in 5.5 seconds, with a range of up to 300 miles and a charging time as low as 45 minutes. When it goes into production in 2011 the Tesla Model S will cost US buyers around $50,000 (£34,600) after a federal tax credit. Without a tax break, European buyers can expect to pay closer to £50,000.

Porsche Macan S Diesel heading for the USA

Porsche Macan S Diesel (pictured) is heading for the USA When the Porsche Macan was revealed at the Los Angeles Auto Show last month, it came in three flavours – Macan S, Macan S Diesel and Macan Turbo. But only the petrol Macan S and Macan Turbo were scheduled for the US market. But that looks likely to change.