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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

World Car of the Year 2014 – the contenders

The provisional list of entries for the 2014 World Car of the Year awards has been revealed – this is like the European Car of the Year awards, only judged on a global scale. Each candidate for the main awards must be available for sale on at least two continents. In addition to the main category, the World Car – or WCOTY – awards also includes separate prizes for the World Car Design of the Year, World Green Car and World Luxury Car, the last a change from the World Performance Car of previous years.

New Porsche 911 Carrera S quicker than a 997 GT3

New Porsche 911 - 13 seconds quicker round the Nurburgring than the old 911 Porsche had something of a spat recently with the Nissan GT-R, with both parties keen to show their car was the quickest. But Porsche has now got over that ‘I’ve got the biggest’ mentality, and are now keener to show how far their current crop of cars has come. Like the new 2012 Porsche 911 Carrera S.