Original Fiat 850 Fastback Coupe & 124 Sedan & Wagon Dealers Brochure K522 on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

McLaren P1 lapping the Nurburgring in UNDER 7 minutes in stunning new video

The McLaren P1 laps the Nurburgring in under 7 minutes Ever since Ron Dennis claimed the McLaren P1 would be able to lap the Nurburgring in under seven minutes, we’ve been waiting for McLaren to prove it. It seems their initial attempts failed to get below the magic 7 minute barrier – unlike the Porsche 918 Spyder which lapped the Nurburgring in 6m 57s – but last month we reported that the P1 seemed to have achieved its goal by going 10 seconds faster than the Porsche in  an almost unbelievable 6 minutes 47 seconds. Unfortunately, we still don’t know officially just how quickly the P1 got round the Nurburgring, but we do now know that it was under 7 minutes thanks to a new video just released by McLaren.

Mercedes C63 AMG DR 520 Edition (2010) news

This is the limited edition Mercedes-Benz C63 AMG DR 520. That's a very long name for a very powerful family saloon.   Aside from the fact that there will be only 20 built, this car has 513bhp and 480lb ft of torque.