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Lexus grabs a piece of Kylie Minogue for the Lexus CT200h

Lexus are using the delectable Kylie Minogue to promote the CT 200h The Lexus CT 200h is a new dawn for Lexus. It’s the first time they’ve competed at the compact exec level and they need to turn the world on to the difference that is the CT 200h. So they’ve grabbed Kylie.

Buy a hydrogen-powered car in 2015…at least in California

At the Consumers Electronics Show this week Toyota claimed that a production version of its four-door midsize FCV concept fuel cell sedan will hit showrooms some time in 2015. Toyota has been investing in fuel-cell technology for the past 20 years, and since 2002 it has been testing and developing prototypes primarily in North America. Toyota claims that it has reduced the cost of producing a fuel-cell powertrain, and has estimated a 95 percent cost reduction in the powertrain and fuel tanks for the 2015 production model versus the 2002 prototype.

Keyless ignition trends toward standardization

A federal plan to require automakers to standardize keyless ignition systems in the wake of Toyota's unintended acceleration problems is likely to mirror industry guidelines issued in January, an automaker group said. Large automakers except Toyota said they already comply with the guidelines crafted by SAE International or plan to do so. These "recommended practices'' seek to counter the variation, driver confusion and safety problems that have ensued since automakers started installing push-button ignition in luxury models.