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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Digital repreive for drivers as FM switch-off postponed

MILLIONS OF CAR OWNERS have been saved from missing out on listening to the radio in their cars as the Government has delayed switching off FM transmitters in favour of digital radio. The move comes as the Government admits that more needs to be done to convince radio users to switch to DAB digital radio instead of sticking with FM. Ed Vaizey, the communications minister, said: ‘We have to support digital radio, but we also respect people’s passion for radio and not being made to do something they don’t want to.’ At present, digital radio accounts for about a third (36.5%) of all radio listening, but take up has been lower among car drivers who are used to FM.

India's National Institute of Design

The National Institute of Design (NID) in Ahmedabad is hidden in the greenery behind an iron gate in the crowded streets of the biggest city in the Indian state of Gujarat. There are no car manufacturers here, nor is there any particular tradition of design in general. But for almost half a century this has been the main school to enrol in if you want to become a car designer in India.