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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Skoda Citigo (2011) first official pictures of Skoda's Up

It's all about economies of scale these days, so don't be surprised that Skoda's whipped the covers off its take on the new Up city car just days after Volkswagen unveiled its own at Frankfurt. The new Skoda Citigo (see what they did there?) is the Czechs' sixth model line and will go on sale in UK dealers in summer 2012. Skoda Citigo: the lowdown The four-seater Citigo naturally shares most of its engineering DNA with the Up.

Audi U.K. celebrates Le Mans win with special-edition R8 V8 Limited

Audi is giving its U.K. fans a chance to celebrate the brand's 10th win in the 24 Hours of Le Mans in June with a special-edition R8, the R8 V8 Limited. The price?