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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

'Camaro Brothers' ride on

It was supposed to be a nice, mild-mannered going-to-school car that twin brothers Tom and Kent Ng would share. But it didn't take long for the Houston residents' hot-rod tendencies to get the better of them and raise the ire of their father. "We tried to modify it immediately," Tom said.

Who the hell is Rory Carroll, and what is he doing to your autoweek.com?

My name is Rory Carroll, and as of this week, my full-time job is to be hopelessly obsessed with cars, and to share that obsession with you, the readers of autoweek.com. For whatever reason, I have more or less always believed that making a career writing about cars wasn't quite a realistic-enough option to pursue. It made a lot more sense to go to law school, (or in my case put law school off while getting wrapped up in the sometimes-exciting world of politics).