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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Pagani Zonda R – the Ultimate Video

Great video of the Pagani Zonda R below Well, ‘Ultimate Video’ may be slightly overstating the case, but it is a crackingly good video. As we said when we reported that Pagani were taking a Zonda Cinque Roadster to the Geneva Motor Show - and again when we told you about the Zonda Tricolore – we are almost at the end of the Zonda, with the Pagani C9 due to bow on the world stage in September undisguised (although we’ve seen plenty of Pagani C9 spy photos). So the Zonda isn’t really news any more, and the Zonda R even less so.

Who's Where: Steve Mattin appointed Design Director at Avtovaz Lada

Steve Mattin will soon be relocating to his new home – Russia. The former Vice President and Design Director of Volvo Cars has been tapped by Avtovaz Lada to lead its design operations into the future, designing a new era of passenger vehicles for the 40-year-old brand. He will start his new role October 1 this year.