Oxygen Sensor-oe Type Ngk 23118 on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Volkswagen & Suzuki – it’s handbags at dawn

Volkswagen Suzuki Partnership - things aren't exactly rosy Back in 2009 Volkswagen invested a rather large chunk of change (around €2 billion) in Suzuki in exchange for a 20% stake in the Japanese car maker, and there were big hopes for advantages for both parties. Volkswagen were looking for a quick-fix route to the burgeoning car market in India, where Suzuki were doing very well, with sales in India last year of 1.13 million cars – almost half its production – in comparison to VW’s paltry sales of just 53,000. In return, Suzuki were expecting to get a quick route to cutting-edge hybrid and electric tech for their range, and access to VW’s engines.

Jaguar XJ_e PHEV Plug-in Hybrid wins RAC Awards

The Jaguar XJ_e PHEV plug-in hybrid has won the RAC ‘Most Energy Efficient Luxury Car Prototype’ and ‘Technical Panel’s Award of Merit’. This year, Jaguar rolled out its experimental hybrid XJ – the Jaguar XJ_e, which we saw at this year’s Goodwood Festival of Speed – which managed to win the award for ‘Most Energy Efficient Luxury Car Prototype’ and also grabbed the Technical Panel’s ‘Award of Merit’ for its clever tech and frugal transit. Jaguar entered three XJ_e PHEV experimental cars in to the FCC, which managed to do the Brighton to London run on just 1.2 litres of petrol and 11kWh of electricity which adds up to an mpg of around 125mpg.