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Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Nissan Juke Nismo RS at 2013 Los Angeles Motor Show

Nissan Nissan picked the Los Angeles show to reveal a pumped-up Juke Nismo RS version of its popular shrunken crossover. This is the US-spec Nismo RS and changes are likely to be made before it went on sale in the UK, according to officials in LA. The car you see here will go on sale in America in December 2013 and it's likely to jump over the Pond in 2014.