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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

2009 Interior Motives Design Awards

Registration for the seventh annual Interior Motives Design Awards - themed ‘Sustainable and Clever' - is now open. Hosted by our quarterly interior design publication Interior Motives, the competition challenges design students around the world to come up with innovative designs that offer clever solutions to the problems facing 21st century vehicle design. Students are asked to create a design that fulfils one of the following four briefs: Chinese car 2.0 Create a next-generation vehicle designed specifically to serve the needs of young, design-aware Chinese consumers.

Porsche 911 Black Edition: Porsche 911 Coupe & Cabriolet Limited Edition

Porsche 911 Black Edition - Coupe or Cabriolet Yes, it’s the season for car makers to reveal ‘Limited Editions’ to keep a bit of interest coming in from car buyers, when all they really want to do is stay at home and contemplate their Christmas bills. Today’s little gem of marketing comes from Porsche, with a Limited Edition take on the 911. So we get treated to both the Porsche 911 Black Edition Coupe and the Porsche 911 Black Edition Cabriolet.