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Lamborghini Gallardo LP570-4 Super Trofeo Stradale arrives
Mon, 12 Sep 2011The Lamborghini Gallardo LP570-4 Super Trofeo Stradale Lamborghini teased us back in August with the statement that Frankfurt 2011 would see a ‘Super Sports Car’ arrive from Sant’Agata. We thought it may be a road-going version of the Gallardo Super Trofeo and so it is, with the Lamborghini Gallardo LP570-4 Super Trofeo Stradale leaking out on the eve of the Frankfurt show. The Super Trofeo Stradale is Lamborghini’s fulfilment of a promise to deliver a new car to every major motor show, but there’s nothing really new about the Gallardo LP570-4 Super Trofeo Stradale – it’s really just another lightweight, ‘Limited Edition’ Gallardo.
Koenigsegg & Pagani heading for Chris Evans’ CarFest
Thu, 23 Aug 2012With the first of Chris Evans’ CarFest extravaganzas kicking off this weekend, Supervettura are on the way with Koenigsegg and Pagani. This weekend sees the first of two petrolhead extravaganzas organised by Chris Evans for the benfit of Children in need kick off at Laverstoke Park Farm with CarFest South. Which means purveyors of supercars and providers of petrolhead fun are gathering their prize possessions together to get to Laverstoke Park Farm to enterrtain the assembled throng, one of which is *Supervettura with a cornucopia of supercar goodness.
Audi delivers R8 V10 to originator of #wantanR8 hashtag
Wed, 28 Sep 2011Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.