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2015 Cadillac ATS-V spied chasing BMW M3
Mon, 03 Jun 2013The Cadillac ATS was conceived as a BMW 3-series fighter, so it stands to reason that a hotter version of the rear-wheel drive sedan -- a Cadillac ATS-V -- would be called forth to challenge the mighty M3. New spy photos seem to show just that. Of course, this could be a case of a privately owned BMW M3 being in the right place at the right time, catching up with what appears to be a heavily camouflaged Cadillac ATS-V on the road somewhere outside metropolitan Detroit.
MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
CDR Trend Insight – Blade Lamps
Wed, 29 May 2013Previously we've reported on the headlamps of cars aping the human eye as a graphic device. With full LED clusters now feasible and appearing more commonly on production designs, we're seeing a new type of lamp appear – the blade of light. Horizontally orientated and slim, these present a much wider, meaner DRG.