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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Jaguar XJL – Merry Christmas!

The Neiman Marcus Jaguar XJL - yours for $105k But fear not; this year is going to be a doddle, particularly if you have a few petrol-heads on your Christmas present list. For Neiman Marcus – purveyor of fine goods in NYC – has added a very special car to its Christmas Book  – the Jaguar XJL Supercharged Neimen Marcus Edition. Every year Neimen Marcus (a Harrods-ish store, for those who don’t know) produces the ‘Neimen Marcus Christmas Book’ from which you can purchase gifts for the man / woman who has everything.

NHTSA unveils new safety ratings; BMW and Hyundai first to get five stars

The 2011 BMW 5-series and the Hyundai Sonata were the first two cars to achieve five-star ratings under NHTSA's revised safety ratings announced on Tuesday. The National Highway Traffic Safety Administration will rate a total of 24 cars, 20 SUVs, nine pickups and two vans for the 2011 model year. The federal agency has significantly modified its rating process and will now grade side-pole testing and crash-prevention technologies such as lane-departure warning and electronic stability control.