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BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
2013 Audi S3 – Paris debut
Fri, 21 Sep 2012Audi has revealed the new S3 with a 296bhp 2.0 litre direct injection engine which will debut at the 2012 Paris Motor Show. The new Audi S3 – which will bow in at next week’s 2012 Paris Motor Sow – will join the new 5-door A3 Sportback on Audi’s stand at Paris and lay down a firm marker for Audi’s share of the market. The new S3 gets a new 2.0 litre direct injection engine - part of Audi’s EA888 engine range – to go with its new underpinning using the same MQB platform as the latest A3 range, making the new S3 both lighter and more powerful.
Lamborghini Aventador drives record Lamborghini sales in 2013
Wed, 12 Mar 2014Record Aventador sales drive Lamborghini’s turnover It would not have been unreasonable to think that Lamborghini’s turnover for 2013 would be less than 2012, especially as the Gallardo was about to be consigned to the history books to make way for the Huracan. But nothing could be further from the truth. In fact, despite the Gallardo’s demise at the end of 2013, Lamborghini managed to increase its turnover in 2013 to €508 million – up €39 million on 2012 – and break records for V12 sales in the process.