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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

BMW 4 Series: The new 3 Series Coupe arrives

The BMW Concept 4 Series Coupe – a two door version of the new 3 Series – has been revealed and will debut at the 2013 Detroit Auto Show. It may be a concept as far as the real extremes are concerned – the butch bumpers, big air intakes and extreme wheels – but in every other way the 4 Series Concept is the production 4 Series we’ll get later in 2014. And it looks good.

Consumer Reports calls out Ford mileage claims

Yet another flagship Ford technology has ended up on Consumer Reports' bad side. After roundly panning the MyFord Touch infotainment system, the magazine has now gone after EcoBoost, Ford's line of direct-injected turbocharged gasoline engines. CR went so far as to label the technology “Eco-Boast.” Me-ow.