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Panda Antarctica starts epic trip to Sochi Games

THE WINTER-THEMED limited-edition Fiat Panda 4x4 Antarctica has set out on an epic commute from Turin to its Winter Olympics home in Sochi, Russia. The Panda Antarctica, in association with sponsors Nokia, Nitro Snowboards and Beats by Dr Dre, began its journey last week. It’s a marketing exercise aimed at young people, who might be into fashion or winter sports and who just might buy a Panda.

First Lamborghini Huracans making £30k premiums

Lamborghini Huracan (pictured) fethcing premiums of up to £30k Tim Marlow, Director of Magnitude Finance, has revealed that two of their clients are amongst the first UK buyers due to get their car, and despite financing the purchase they’ve already decided to flip their car as soon as it arrives for a quick return. One has already secured a £27k premium for the car – which he won’t even bother to drive before he sells it on – and the expectation is that premiums could hit £30k in the first months after the Huracan arrives, such is demand for Lamborghini’s new supercar. But with UK dealers expecting just 4 cars each in 2014 (although Lamborghini London are getting a few more) those buyers who got in quick for an early delivery are sitting on a near 20 per cent profit as the less organised seek to get behind the wheel.

Ford reportedly to shut down Mercury

The Mercury brand, rumored to be on the verge of death several times over the past decade, would be shut down under a plan being prepared for Ford Motor Co.'s board of directors, Bloomberg News reported on Thursday. Citing two executives who have knowledge of the plan but asked not to be identified, the news service said the plan would be submitted to Ford's board in July. How quickly Mercury would be shut down depends how quickly the automaker can convince Lincoln Mercury dealers to close or merge with a Ford-brand dealership, the report said.