BMW Megacity Vehicle (MCV)

BMW's Project i – an internal codename for a possible sub-brand dedicated to green urban driving – has been in the works for some time. The Vision EfficientDynamics concept, unveiled at the 2009 Frankfurt Show, showcased some of the lightweight technological advances and design thinking behind the forthcoming zero-emission cars. Recently the firm held a Project i event, where it released teaser sketches of the first vehicle to result from the project, the Megacity Vehicle (MCV) – a four-seater electric car with a rear-mounted engine and rear wheel drive.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

2011 BMW 1 Series Facelift

The BMW 1 Series Coupe & Convertible get a 2011 Facelift To be entirely accurate, the 2011 BMW 1 Series Facelift isn’t across the board – at least not yet. What we are getting – at the Detroit Motor Show next month – is a modest refresh to the cosmetics on the BMW 1 Series Coupe and BMW 1 Series Convertible plus a bit of an oily tweak. On the cosmetic front the 2011 1 Series gets some new light front and back – headlight tweaks, L-shaped tail lights and LEDs front and back – and a new splitter that BMW says creates an air curtain to improve CO2 and reduce drag.