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Infiniti means . . . what?

Ever since Infiniti was launched with mystifying advertising images of rocks and trees 21 years ago, Nissan Motor Co.'s luxury brand has been hard to pin down. Vehicles such as its G37, the 2011 M sedan and the QX56 SUV turn heads and win praise in buff books. But while luxury competitors such as BMW, Mercedes-Benz, Audi and Lexus have soared in consumer popularity over the past decade, Infiniti has struggled to keep up.

Aston Martin in talks with Mercedes to build SUV

The Lagonda SUV is looking more likely as AML talk to Mercedes The Aston Martin tie-up with Daimler’s AMG to produce new engines for Aston Martin was always likely to be just the tip of the iceberg of co-operation between the 3-pointed star and Gaydon. That’s because it’s not just new engines that Aston Martin needs, but new platforms too to replace its one and only ageing platform. And the first candidate for platform donation from Mercedes was always likely to be an SUV platform to build a Lagonda SUV on.

CAR interviews Infiniti boss Andy Palmer (2011)

Andy Palmer is a busy man, and one with a job few in the industry would relish tackling – making Infiniti’s European dreams a sales success. We tracked him down for a quick chat after the Geneva show to talk Formula 1, European production and BMW… Is Infiniti happy to continue following its sector-busting route to generate new sales? 'Infiniti’s ethos is bravery.