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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.
Formula One: PR strikes at Austin City Hall
Thu, 23 Jun 2011Free Formula One gear is good, right? That’s what those in charge of F1 public relations seem to think ahead of the Austin City Council’s vote on the Austin Grand Prix racetrack project on Thursday. Formula One baseball caps, water bottles and bumper stickers were handed out at the Austin City Hall as part of a public-relations campaign, according to KUT News.
Audi TT RS plus costs from £48,945
Mon, 30 Apr 2012Audi TT RS Plus costs from £49k With the Audi TT RS Plus order book about to open in the UK, Audi reveals it will costs from £48,945 for the manual coupe. Audi revealed the TT RS Plus back in February – ahead of a debut at the Geneva Motor Show in March – as a new range-topping model to sit above the existing TT RS. The TT RS Plus gets pretty much the same performance and power levels as the US version of the TT RS, but Audi has positioned the RS Plus at the top of the range in the UK and Europe as a more hard-core version of the regular RS.