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Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
Fisker has potential buyers in line
Wed, 22 May 2013VL Automotive and Chinese Investment Group Wanxiang are looking to buy troubled automotive manufacturer Fisker. Maker of the curvaceous Karma, Fisker has been cash-strapped for some time now due to what company insiders called an overly optimistic business plan that anticipated rapid sales growth. Tesla's success in the luxury/upscale electric vehicle industry hasn't helped Fisker's cause either.
Jaguar XJ & XF get 4WD
Thu, 16 Aug 2012Jaguar has announced that four wheel drive versions of the Jaguar XJ and Jaguar XF will be available – but not in the UK. Jaguar has long bemoaned the lack of a 4WD platform for their cars, and even blamed such a lack of flexibility for the delay in launching the XF Sportbrake. We’ve been expecting Jaguar to reveal a 4WD version of the XJ for a while (especially as the new Range Rover utilises the same platform) but we didn’t expect a 4WD XF until the next generation XF launches in a couple of years.