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Audi R15 TDI (2009): first official pictures

By Ben Pulman First Official Pictures 10 March 2009 10:23 This is Audi’s new R15 TDI Le Mans racer, with an all-new V10 diesel engine and lithium-ion battery technology. The R15 is Audi’s second diesel endurance sports racer, after the R10 TDI that first raced in 2006. It’s designed to fight Peugeot’s oil-burning 908 and Aston Martin’s petrol-powered LMP1.

UP Design Vittoria concept

Former I.DE.A styling manger, Umberto Palermo, unveiled his Victoria concept at the 2012 Qatar motor show. Responsible for both the institute's ERA and Sofia concepts, Palermo has now set up his own design consultancy, UP Design. The Vittoria concept has classical front-engined, rear-wheel drive proportions with a long hood and cab rearward layout.

The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.