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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Mercedes ML 63 AMG (2012) teased ahead of L.A. Motor Show debut

Mercedes ML 63 AMG (2012) tease Back in June we had the debut of the 2012 Mercedes ML, but as is the norm for new car reveals from Mercedes the M Class we saw didn’t include a suitably bonkers ML 63. That was for later. And now it is later and the 2012 Mercedes ML 63 AMG is going to bow in at the L.A.

Geneva motor show 2012: CAR's A-Z review

Welcome to CAR's landing page for the 2012 Geneva motor show at Palexpo in Switzerland. We'll be reporting live from the Geneva auto show with news, reviews, blogs, picture galleries, video and more. Come back to this motor show homepage for all developments on Monday 5, Tuesday 6 and Wednesday 7 March 2012 and follow the CAR Live Blog for real-time news reports.