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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Mercedes confirms electric AMG SLS

By Richard Webber First Official Pictures 17 July 2009 09:46 Mercedes’ new AMG SLS – the gullwinged  GT supercar due to appear at the 2009 Frankfurt motor show – is going electric as engineers develop an emissions-free battery powered SLS as an alternative to the 563bhp V8. The eco SLS will have an electric motor powering each wheel, producing a total of 526bhp. Needless to say, for now it remains an engineering prototype – but a spokeswoman told CAR that Mercedes was intent on putting it into production.

VW Phaeton - the new one coming in 2015

A brand new Volkswagen Phaeton Mk2 will be launched in 2015, based on a new architecture being masterminded by cousins Audi. Dubbed VW631, the new VW Phaeton will be based on MLM Evo (modular longitudinal matrix) which makes provision for a plug-in hybrid option, an aluminium-intensive body structure and a much more advanced and less nose-heavy dynamic layout. Although VW chairman Martin Winterkorn has in the past black-flagged the Avantissimo (A8-based) and the Passat Variant Plus (A6-derived), there is still a lot to be said for a second more practical bodystyle in addition to the four-door notch which is almost compulsory in this segment.