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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Chevrolet Viva is spied, set to replace Aveo

The lowest rung on the Chevrolet car ladder currently is home to the Aveo. But that car is scheduled to be replaced midway through 2010 with a new model. Spy shooters have captured engineers testing a prototype of the new car, which Internet chatter says will wear the Viva nameplate.

Nissan pilots digital car manual

NISSAN has brought the humble car manual into the 21st Century with a new smartphone app that contains everything drivers need, including warning light recognition. The ‘iManual’ system is being trialled with the Micra manual, since Nissan has judged that the stylish supermini’s owners are the most likely to adopt and use the iPhone- and Android-compatible app. It squeezes the paper manual’s entire contents into an easy-to-manage format that users can access anywhere, as long as they have an internet connection.