Pair Of Chrome Clean Triumph Bonneville 2012 Exhaust Mufflers Cafe Racer Stock on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Studiotorino unveils Porsche Cayman-based Moncenisio

Studiotorino is an Italian coachbuilder, based in the city that its name suggests -- on the banks of the Po River, deep in the heart of Turin. It came to prominence thanks to a smattering of projects: a buttressed, fastback Mercedes-Benz SL, a Fiat 500 named after beloved Italian pulp hero Diabolik and a Maserati Quattroporte wagon that they appropriately renamed "Cinqueporte." But Studiotorino is also infatuated with the Porsche Cayman. To that end, the firm has introduced the Moncenisio, a Rhapsody in Blue rebody of the Typ 981 that aims to do for German sports cars what Figoni et Falaschi did for the Delahaye and what Porcubimmer Motors did for a BMW 3-Series.

Terry Karges to replace Buddy Pepp as executive director of the Petersen Museum

Terry Karges will take over as executive director of the Petersen Automotive Museum in Los Angeles on Aug. 15, replacing Buddy Pepp, who is retiring after more than two years on the job. Karges brings four decades of automotive, entertainment and motorsports management experience to the Petersen.