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Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.
Mercedes F1 at Edinburgh’s Race the Runway
Fri, 22 Aug 2014The 2012 Mercedes F1 car will be at Edinburgh’s Race the Runway 2014 event In 2013, Mercedes decided to cough up sponsorship to help the Race the Runway event at Edinburgh Airport, and it must have been a success as Mercedes are back again as event sponsors. The Race the Runway event is an opportunity for car owners to blat their cars down the runway at Edinburgh Airport and generate cash for a worthy cause – the Prince and Princess of Wales Hospice in Glasgow. Participants have to cough up a £300 donation to the charity to get the chance to see what their car can do, for which they get a free lunch as well as the thrill of flat-out driving on the runway, and can even bring a passenger along.
Top Gear: Video of the Top Gear Live show from NEC 2011
Wed, 16 Nov 2011Top Gear Live Show at NEC As we’ve said before, we always know when Top Gear has something to promote – they send us videos and bend over backwards to give us anything we want. But that’s OK. We know lots of our readers enjoy Top Gear and a TG video is always fun.