Paper Air Filter Element 14 X 4 Imca Dirt Modified Late Model 14" X 4" on 2040-parts.com

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Chrysler reveals SEMA projects

Chrysler teased a few of its SEMA vehicles in sketches earlier this month; now the company has unveiled its entire stand. Its display area at the Las Vegas Convention Center will show off 20 customized vehicles running the gamut from the Chrysler 300 to the Ram pickup and new Jeep Cherokee. The Ram Sun Chaser, in Vibrance Orange Blast and Brilliant Black, is based on the 1500 Quad Cab.

LA Motor Show: Subaru WRX gets downsized engine

SUBARU has revealed a production-ready version of the WRX concept first seen earlier this year. The latest edition of the performance saloon may not be coming to the UK at all, but Subaru has finally given the 268bhp machine the go-ahead for Japan and North America. A new 2.0-litre ‘boxer’ engine carries on the brand’s tradition, bringing with it the same low centre of gravity as the old 2.5-litre unit but with greater environmental credentials.