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Toyota will push safety in ad blitz
Mon, 06 Sep 2010Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.
Production 2013 Lincoln MKZ seen in the wild
Mon, 18 Jun 2012This 2013 Lincoln MKZ looks to be production ready, save for a few absent badges on the tail. Why it is perched on a flatbed rather than moving under its own power is unknown. The production MKZ debuted at the New York auto show in April and will be available for sale later this year.
Top Gear to do ‘Economy’
Tue, 30 Dec 2008Don’t think for a minute that we’re going to lose the supercar stunts we know and love, and see them replaced by the charms of a Kia Cee’d economy run, but Top Gear, in common with the rest of the Beeb, is having its budget cut – apparently. Andy Wilman, who is the brains behind TG (and its producer) together with Jeremy Clarkson, has been bemoaning the budget cuts planned for the show on the TG website. He said: ‘No point in moaning about that.