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BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
Aston Martin Zagato (2011) anniversary concept
Wed, 11 May 2011Aston Martin is teaming up with Italian design house Zagato again to mark the 50th anniversary of the DB4 GT Zagato with a new Zagato-bodied V12 Vantage. Only this solitary teaser image has been published so far, revealing the shape of the new 2011 Aston Martin V12 Vantage Zagato - which is likely to make production. The car will be shown at the Villa D’Este concours in Italy on 21 May 2011 – and Aston Martin promises this starts a new working relationship with Zagato, suggesting further models will be forthcoming.
Acura finds sales, still seeks luxury identity
Tue, 21 Dec 2010As Lexus, Mercedes-Benz and BMW battle for luxury brand sales leadership this year, Acura has been flying below the radar -- as usual. Honda's upscale division has had a solid year. Sales are up 24 percent over 2009, outpacing the gains made by luxury's big 3.