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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

BMW to show production hybrid X6, 7-series at Frankfurt motor show

A pair of fire-breathing hybrids from BMW based on the X6 and the 7-series will be revealed in production guise at the Frankfurt motor show in September. The ActiveHybrid X6 arrives in the United States late this year, followed by the ActiveHybrid 7 in the spring of 2010. Both hybrids combine electric motors with powerful twin-turbo V8 engines to boost output, performance and fuel economy, while retaining the looks of the popular conventional versions.

Mercedes CL facelift (2010): first official photos

This is the newly facelifted Mercedes CL500; although previously tipped to be called the S-Class Coupé, Mercedes stuck with the original name after all. Alongside the soon-to-be industry-standard daytime running lights and updated grille, lights and exhaust, most of the changes on the new 2010 Merc CL are in areas you can't see. The biggest change is in the engine bay: out goes the old 5.5-litre V8 and in comes a more powerful and economical 4.7-litre bi-turbo.