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New Developments at Bertone

Stile Bertone - located in Susa Valley west of Turin, Italy - has seen a series of internal and external changes in the last two years. But even in this global economic crisis the famed design studio is steadfast and committed, remaining vibrant and alive. The most recent development, which occurred on July 28, has seen Lilli Bertone, Nuccio Bertone's widow and President of Bertone, create Bertone Cento as the holding company for both Stile Bertone (design) and Bertonecento R&D (engineering).

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Stratstone start selling Classic Jaguars

In what’s thought to be an industry first  Jaguar main dealer Stratstone is selling classic Jaguars supplied by specialists Classic Motor Cars of Bridgnorth. The world of classic cars is one that isn’t normally immediately accessible to buyers of new cars; the classic car world is thought of by many as a world of men with pipes and leather patches on their elbows inhabiting their own secret world of a bygone day. But with classic cars proving to be one of the soundest investments you can make – as long as you choose well – it’s a world buyers of new premium cars could to well to look at, especially with the tax breaks classic car investment brings, never mind the joy of owning a mobile work of art.