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News watch June 2011: today's auto industry news

Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourThursday 30 June 2011• Toyota is planning a massive media campaign in the US to promote its new Camry saloon, due in autumn 2011. At a dealer meeting in Las Vegas, Toyota executives announced the media campaign, set to commence in October, to position Toyota and the new Camry as 'smart, safe and worry-free'.

Hyundai ix35 FCEV Hydrogen Fuel Cell heading for Copenhagen

Hyundai has announced that the Municipality of Copenhagen is taking delivery of 15 Hyundai ix35 FCEV as Hyundai roll out the FCEV. We recently reported that Hyundai are planning to have the hydrogen fuel cell powered ix35 – the ix35 FCEV – commercially available by the end of 2012, and that’s on track with the news that Copenhagen is taking fifteen ix35 FCEVs for its fleet. The decision by Copenhagen to take a small fleet of ix35 FCEVs is part of their quest to have a CO2-free city by 2015 (we assume that means all plant life will end), but the important thing is that running hydrogen cell cars round city roads will get rid of NOx and particulates – which is what really matters.

Mercedes shows the future of crash protection

By Mark Nichol Motor Industry 09 June 2009 10:00 It might look familiar, but the Mercedes ESF 2009 concept is about as futuristic as they come. Ostensibly an S400 Hybrid, the car showcases the very latest Mercedes safety technology, some of which will be in mainstream models soon, and some of which is, frankly, pure fantasy mollycoddling. The concept will be officially unveiled next week, but CAR has already been to the company’s Stuttgart base for a sneak preview.