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Geneva motor show 2010: the CAR Live blog

Welcome to the CAR Live Blog – bringing you all the action live from the 2010 Geneva motor show floor. Read on for updates of all the news, unveilings and launches as they happen 24/7, reported by Tim Pollard (TP), Ben Pulman (BP), Sarah-Jayne Harrison (SJH) and CAR reader reporter Mark Hamilton (MH) who's flown in from New Zealand especially for the show. NB We'll be adding the latest Geneva motor show posts at the top in blog format, so read from the bottom up for the correct chronology.

New Mazda3 i-stop announced

The Mazda3 i-stop has been released utilising a new type of stop-start technology We won’t go on about our review of the new Mazda 3 as you’ve heard it all before, but it is a very good car. And the addition of a model with stop-start certainly adds something new to the range, particularly for buyers who drive most of the time in town. Mazda label this as part of their ‘Sustainable Zoom-Zoom’ strategy.

New C-Class Breaks Cover

MERCEDES has released the first details of its hotly anticipated new generation C-Class. The compact executive model is expected to hit showrooms in mid 2014. As with an increasing number of cars, this new C-Class is lighter than the model it replaces, and Mercedes engineers have increased their focus on lowering CO2 emissions and fuel consumption through a series of weight reduction and engine upgrade programmes.