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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Concept Car of the Week: Audi Quattro Spyder

The Audi Quattro Spyder. It might not be as avantgarde as some concepts we've explored so far in this weekly series becasue this was a sports car designed with production in mind. It would have marked an entry into a market Audi was yet to explore during a time it was deperate to break free of its dowdy, mainstream image.

Renault 4 Ever contest shortlist announced

Renault and Design Boom have announced the ten designs that have been shortlisted in their ‘Renault 4 Ever’ design competition. Over 3,200 projects were submitted by design enthusiasts from 92 different countries after Renault, in collaboration with Design Boom, released a brief calling for designs that re-created the ‘look and style' of the iconic Renault 4, capture the functionality and minimalistic philosophy of the original while respecting its identity and iconic status. The jury also wanted to see innovative design and technology for sustainable mobility.