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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Toyota FT-HS Concept (2007): first official pictures

By Tim Pollard First Official Pictures 03 June 2007 02:33 Toyota FT-HS Concept: the lowdown Salvation for supercar lovers in the 21st century: Toyota has turned its hand to creating a sports coupe with green credentials - and the futuristic FT-HS Concept mixes green with mean rather well, we think. Don't believe us? Well, how about 0-60mph in four seconds and 400bhp from a 3.5-litre V6 hybrid drivetrain - in a car that runs silently on electric power through town, with nothing more troubling than an electric whirr from the quad tailpipes.

Alfa MiTo TwinAir arrives

Alfa Romeo has bolted the 875cc TwinAir engine from the Fiat 500 in to the MiTo to produce a congestion charge busting new MiTo. The new Alfa Romeo MiTo TwinAir is a logical move by Alfa to produce a MiTo with green credentials but which still offer a decent drive and a dose of fun. In the Fiat 500, the TwinAir engine is a bit of a hoot, sounding a bit like a cross between a lawnmower and a 2-stroke and with bags of character and lively to boot.