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Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

Citroen C4 (2011): first official pictures

This is the new Citroen C4, the French car company's latest rival for the ever-present VW Golf, Vauxhall Astra and forthcoming Mk3 Ford Focus. Citroen hopes to challenge the trio with a mix of class-leading interior space and a gadget-laden cabin, and the new C4 will be unveiled at the Paris motor show this September, before UK sales start in early 2011. Yup, and there’s some Megane Coupe in there too.

Lotus Elise (2010): a new face for evergreen roadster

By Tim Pollard First Official Pictures 16 February 2010 15:19 Lotus has just whisked the covers off the new, sleeker 2011 model year Elise – with a new fish-eyed face inspired by the Evora and a one-off 2007 'concept toy car' made for model car specialists Hot Wheels. The 2011 Lotus Elise will be shown at the 2010 Geneva auto show next month. It's a modest facelift with those wedgier lamps, LED day-running lights, more pronounced grille and fresh rear bumper and engine deck, but many of the changes are under the skin.Lotus Elise 2011: the engineering changesNorfolk continues its engine partnership with Toyota and has swapped the 1.8-litre four-pot for another Japanese-sourced four cylinder, this time downsized to 1.6 for the entry-level Elise S, sporting 134bhp and 118lb ft.It's the 1ZR engine with Valvematic breathing apparatus and a lower redline than the previous, manic 1.8.